Social Media Marketing: The Ultimate Guide [Guide]
Social media marketing (SMM) is the use of social media platforms to promote products and services and connect with audiences.
HubSpot has published ‘
Kristen Baker says, “There are a variety of reasons why your company should use social media marketing. We’ve created a list of the most beneficial reasons to consider.
Let’s dive in.
1. Increase your brand awareness.
Due to the sheer number of people on social media, you’re missing out on the potential to reach thousands, and even millions, if you don’t have a presence.
In fact, social media has proven to boost brand awareness by driving up engagement, including things like comments, likes, shares, reposts, and saves.
It also helps you increase brand awareness by directing traffic straight to your site. You can do this by including links to your website and other offers in your profile, bio, and posts.”
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