Attention Metrics Get a Glow-Up | What’s New? [Video]
Attention metrics are data points that model how consumers pay attention to media placements and creative. They can range from loose proxies like viewability to exact measures like eye-tracking.
Content Marketing Institute has published a new video ‘Attention Metrics Get a Glow-Up | What’s New?’.
The CMI team says, “What’s new in content marketing that you need to lead from Content Marketing Institute’s Robert Rose. Attention metrics are hot again, thanks to advances in biometrics, direct feedback channels, and AI tech capabilities. These highly accessible data signals can help marketers compensate for analytics lost due to privacy regulations, but Robert Rose is leaning into another advantage they offer: a deeper understanding of what’s working across your brand’s entire content experience.”
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