Everything You Need To Know About Product Listing Ads
Product Listing Ads (PLAs) are paid advertisements that appear in search results for a target customer. They are also known as Google Shopping or Google Product Search.
Semrush contributor Asif Ali has published an in-depth article explaining product listing ads.
He says ,”PLAs are a straightforward way to get noticed by customers right at the moment they are searching for a product you offer.
But creating and managing an effective PLA campaign can be challenging.
The PLA Research tool from Semrush helps you with that, offering insights into your competitor’s Google Shopping ads. You can use these insights to create and improve your own strategy. More on this later.
Product Listing Ads vs. Google Shopping
PLAs are a category of paid online ads available on Google and Bing. You pay a fee each time your ad gets clicked.”
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