HubSpot on Artificial Intelligence in 2023
Artificial intelligence (AI) marketing is the use of AI to gather customer insights and create better content. AI-guided marketing assets are personalized and optimized for the customer journey. This can include chatbots, targeted advertising, and content generation.
HubSpot contributor Caroline Forsey has published an article featuring a review of the
He says, “I remember first testing chatGPT in early January — and being so concerned about it replacing my job that I called up Jasper’s Head of Enterprise Marketing for an interview.
From there, things only picked up steam. We watched as Microsoft released its own Bing chatbot … followed swiftly by Google’s Bard.
Soon after that, every large tech company from Meta to Amazon to Nvidia were announcing their own AI tools.
And that’s just in the tech industry — nevermind the fast innovations that happened with AI’s impact on healthcare, education, and even Hollywood.
Before we head into 2024, let’s reflect on the biggest AI stories in 2023 and discuss some predictions for the new year.”
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