Ranking Factors [Semrush Study]
Google considers hundreds of factors when determining how to rank search engine results.
Semrush has published a short report based on its study about the ranking factors.
The Semrush team says, “How does Google rank content?
We know that measuring the relevance of individual ranking factors and the potential impact of a single factor is difficult, if not impossible.
Over the years, Google has become more transparent in sharing information and guidance with webmasters and SEOs. We don’t have access to the same data as Google, which is able to track user engagement on the SERPs. Nor do we know how Google applies certain weights to these factors.
Therefore, this study should be an inspiration, as SEO is often more challenging than people think. Our insights, and examples that influence rankings, should spark a conversation about the many different facets of SEO and help SEOs think outside the box.”
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