Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.

Search Engine Journal contributor Corey Morris has published an article highlighting seven benefits of using PPC advertising.

He says, “If you’re not advertising on search engines, you’re likely missing out by being too slow with just SEO or being too broad with just social media.

Here are just seven of the many powerful reasons to start planning for PPC in 2024:

1) PPC Contributes To Business Goals

This is often the most compelling reason to delve into PPC.

Google Ads and other search engine ad platforms come with multi-touch attribution modeling out-of-the-box, arming you with all the main marketing metrics but also enterprise-grade business intelligence metrics like Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) to impress your stakeholders with.”

7 Powerful Benefits Of Using PPC Advertising

Search Engine Journal

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