TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales.

Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST.

The Adweek team says, “Get actionable insights—including highlights from just-released research by NielsenIQ—on what it will take to succeed on TikTok Shop from emerging skincare brand Summer Fridays, NielsenIQ and Dash Hudson. You’ll find out:

  • Valuable lessons for U.S. brands based on the U.K. market’s three-year experience on TikTok Shop
  • Strategies for making informed, data-backed decisions to drive success on the platform
  • The state of social marketing in 2024 and where TikTok Shop fits in”.

The Brand Marketer’s Guide to TikTok Shop

Adweek

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