CMO: A Role in Bloom? | What’s New? [Video]
Content Marketing Institute has published a new video ‘CMO: A Role in Bloom? | What’s New?’
The CMI team says, “Does a CMO role by any other name spell “obsolete” for marketing execs? UPS and Etsy are retiring the CMO title and reorganizing marketing responsibilities under other Chief monikers. Yet, LinkedIn finds that 20% of the fastest-growing roles sit squarely in the sales, marketing, and communications department. One interpretation may be that boards don’t see marketers as C-suite material. But Robert Rose offers another theory: They recognize that marketing is the only truly innovative business function.”
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