This is a reminder for the Adweek webinar to be held on February 7, 2024.

With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations.

Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST.

The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon. You’ll find out:

  • Why a connected tech stack with native identity offers a more holistic view of each person, fueling better campaigns
  • How to build true omnichannel marketing with first-party data at the center for both strategy and execution that you can measure against
  • How connected tech increases ROAS, reduces media inefficiency and bolsters collaborative goals”.

Fix Disconnected Customer Experiences With a Better Tech Stack

Adweek

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