MOZ Shares Four Steps to Improve Your About Page
An about page is a section of a website that provides information about a company, organization, or individual.
MOZ contributor Ann Smarty has published an article featuring four steps to create a better-performing about page.
She says, “An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand.
Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.
Why is your About page so important?
It is often an entry page
Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks.”
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