Single Sourcing Content: A Path Forward, February 15 [Webinar]
Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time.
Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET.
The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one seems to get quite right. In truth, there’s a lot of idiosyncrasies to making content work in multiple channels from a single source. It can be done, but pitfalls abound.
In this session, you’ll learn:
- Some of the theory behind single sourcing
- What to look out for
- How leading organizations are doing it
- How you can move your content team forward.”
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