Copyblogger Highlights Useful Content Repurposing Strategy
Content repurposing refers to the practice of taking existing content and adapting it for use in different formats or on different platforms. Rather than creating entirely new content from scratch, repurposing involves reusing or recycling existing content in a way that extends its lifespan, reaches new audiences, or serves different purposes.
Copyblogger’s Tim Stoddart has published an article featuring a content repurposing strategy that drove 180k to 1.2M followers.
He says, “Content repurposing also allows you to reach new audiences. For example, some people are only active on LinkedIn, whereas others may only be active on Instagram. Therefore, you can reach more potential customers by repurposing your content on different platforms.
How To Repurpose Content: Alex Hormozi’s Exact Framework
Here’s the step by step process Alex uses to repurpose his content.
Step 1: Validate Your Content Concept
One of the top reasons content repurposing fails is because the content concept doesn’t resonate with your audience.
Before creating a piece of content, Alex begins by testing different ideas on his Twitter account.
Then, the Tweets that earn the most engagement are repurposed into long-form content.
By testing your content ideas on low-effort platforms like Twitter, you can reduce the likelihood that your long-form content, which requires more effort and resources to produce, will fail.”
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