HubSpot has published ‘The 2024 State of Marketing & Trends Report’ featuring data from 1400+ global marketers.

Maxwell Iskiev says, “If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.

While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve even faster.

Using data from our survey of 1460 B2B and B2C marketers across the globe, we’ll dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences in a new era of marketing.

Key Findings:

  1. AI’s quickly becoming the ultimate marketing assistant, but still faces adoption barriers like job security concerns, brand reputation, and lack of knowledge around how to use it.
  2. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless e-commerce platforms. “

The 2024 State of Marketing & Trends Report

HubSpot

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