MOZ On The Anatomy of Addictive Content
Content marketing is a marketing strategy that involves creating and distributing relevant content to attract, engage, and retain an audience. Content marketing can include articles, videos, podcasts, and other media.
MOZ contributor Sarah Sal has published an article on the anatomy of addictive content.
She says, “In this blog post, I’ll unveil my strategies for crafting content as irresistible as a double scoop of ice cream on a hot summer day. It’ll grab your readers’ attention and lead them to conversion.
Principles to write addictive content
1. Pick a fight
In 2019, I got a message on LinkedIn telling me a blog post I wrote for Copyhackers about long-form Facebook ad copy became one of the top 45 marketing articles of the year.
My first thought was: “Thanks, I’ll go and brag on social media about my article making it to the top of the list, even if I am unsure how it got selected.”
Then I asked about the selection process, and they mentioned that for each of the top 15 digital marketing blogs, they used BuzzSumo to find the top 3 articles with the most engagement.”
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