Breaking Down Red Bull’s $16 Billion Marketing Strategy [Podcast]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Breaking Down Red Bull’s $16 Billion Marketing Strategy’.
The HubSpot team says, “What can we learn from Red Bull’s $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz’s marketing genius. He transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull’s success. Get ready to uncover the secrets of Red Bull’s groundbreaking marketing strategy, the art of differentiation, the power of owned media, and the importance of playing by your own rules.”
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