Deploying JavaScript for Better SEO Performance
JavaScript for SEO is a crucial aspect of modern web development, as search engine optimization (SEO) plays a vital role in ensuring a website’s visibility and accessibility on the internet. With the increasing reliance on JavaScript for building dynamic and interactive web applications, it’s essential to optimize JavaScript code to make it search engine-friendly.
HubSpot contributor Erin Pennings has published an article on h
She says, “Most of the JavaScript used on websites, including yours and mine, won’t significantly impact SEO. The biggest challenge comes when your developer uses JavaScript to build sections with lots of important information or entire pages.
The reason is simple: JavaScript can make it more difficult for search engines to read your site.
1. Use dynamic rendering (sparingly) as a workaround.
One of the most significant issues with JavaScript SEO and indexing relates to how your code is rendered — or how Google indexes (or doesn’t index) your site.
That means you must understand how your site can be rendered — server-side rendering, client-side rendering, and dynamic rendering.
Server-Side Rendering (SSR)
What it is: When JavaScript is rendered on the server before appearing in your browser or to Google’s crawlers.”
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