Google Discover is a personalized feed of content that is relevant to a user’s interests. It is part of Google Search and uses a user’s web and app activity to show content. Discover can include links to articles and YouTube videos.

MOZ contributor Clara Soteras has published an article explaining Google Discover and how you can use it.

She says, “Google prepared a perfect storm for the last quarter of 2023, linking important core updates related to helpful content to more minor changes to the system that will make any ship rock.

Those of you whose daily routine is marked by the business of the Discover feed may now be asking colleagues about the Discover traffic they are receiving, which is something common that folks responsible for media audiences do to see if it is something generalized or not.

The goal? To give feedback internally on what is happening if that day’s traffic is not as expected or, on the contrary, to bring to the editors’ attention if something technical may be affecting it. This is the volatility of Discover, the game where not everything is random, and strategy and skill are increasingly important.

I am sure you have read many guides on how to optimize your content to rank on Google Discover, but this is not just another one. Firstly, because I think it is extremely relevant to contextualize the importance of this channel for publishers today. Secondly, because I wanted to gather the opinions of the best experts on this channel, who have also shared their concerns about it.”

What Is Google Discover, and How Can You Boost Your Traffic?

MOZ

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