This is a reminder for the Adweek webinar to be held on February 28, 2024. 

TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales.

Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST.

The Adweek team says, “Get actionable insights—including highlights from just-released research by NielsenIQ—on what it will take to succeed on TikTok Shop from emerging skincare brand Summer Fridays, NielsenIQ and Dash Hudson. You’ll find out:

  • Valuable lessons for U.S. brands based on the U.K. market’s three-year experience on TikTok Shop
  • Strategies for making informed, data-backed decisions to drive success on the platform
  • The state of social marketing in 2024 and where TikTok Shop fits in”.

The Brand Marketer’s Guide to TikTok Shop

Adweek

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