Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Measure Your Organic Search ROI’ featuring Charlie Witworth. The Similarweb team says, “Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible? That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert,... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘What SEO clients should you take on?’. The SERP’s Up team says, “Wait, you should NOT take on every SEO client possible? Yep. Find out when does it and when does it not make sense to take on an SEO client. How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into how to decide which SEO clients to take on. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to taking on larger versus smaller clients.... [...]

In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape. Search Engine Journal is hosting a webinar ‘9 Major Google Updates From 2023 & 2024 SEO Predictions’ on Wednesday, March 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You’ll walk away with a crystal clear understanding of Google’s focus and where it’s headed, plus actionable tips to drive more qualified organic traffic in 2024. You’ll... [...]

Vumu is live and is the ideal tool for marketing agencies looking to book more local businesses for their marketing services. According to the 2023 Agency Benchmarks report, client acquisition is a major challenge for 57% of marketing agencies. In a marketplace saturated with competitors, drawing in new clients is getting harder each day… However, with Vumu, you can get 20-30 bookings with hot prospects without running ads by using hyper-personalization technology. This new app called Vumu has been responsible for generating 6-figure deals in a matter of days and right now you can get it with... [...]

Reverse video search is a technique used to find information about a video by inputting an image or a video clip instead of text. It allows users to search for the original source of a video, find similar videos, or identify objects, scenes, or people within the video. Search Engine Journal contributor Alex Valencia has published an article explaining reverse video search and ways to using it. He says, “A reverse video search essentially involves conducting the same process but in reverse. Instead of entering a query/keyword to find content, you enter the content (like a video or image) to... [...]

Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences with a passion Strategies to reach hugely valuable audiences with... [...]

This is a reminder for the SEJ webinar to be held on February 21, 2024.  Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. Search Engine Journal is hosting a webinar ‘How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days’ on Wednesday, February 21, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can... [...]

This is a reminder for the Adweek webinar to be held on February 28, 2024.  TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST. The Adweek team says, “Get actionable insights—including highlights... [...]

SmartBloks creates unlimited websites & mobile apps without coding or designing – free training at 10:00 EST. Every marketer and every business needs a website and mobile app in 2024. ■ A website and an app to showcase their business. ■ A website and an app with an ecom store to sell products. ■ A website and an app with a blog to spread its message. And ordinary people have made a living on sites like UpWork, Freelancer, and Fiverr by creating websites and mobile apps for others. Want to learn how you too can profit from creating and selling websites and mobile apps to local-businesses... [...]

Social media platforms offer plenty of opportunities to make money online. Copyblogger contributor Megan Mahoney has published an article featuring seven ways to make money on social media. She says, “It’s not hard to make money on social media if you pick the right niche and use the right systems to build a strong relationship with a high-value audience. Therefore, if you want to make money on social media, it comes down to these factors: Select a niche in which you’re an expert: It’s much easier to post helpful content consistently if you’re already an expert on a specific topic,... [...]