Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Instagram Lead Generation Strategy’ featuring Michelle Gifford. The SME team says, “Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? Explore Instagram lead generation strategy.” Social Media Examiner [...]
Copyblogger has published the latest podcast episode ‘How to Work Smarter with the Content You Create’ featuring Ryan Carr. The Copyblogger team says, “On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.” Copyblogger [...]
Google Discover is a personalized feed of content that is relevant to a user’s interests. It is part of Google Search and uses a user’s web and app activity to show content. Discover can include links to articles and YouTube videos. MOZ contributor Clara Soteras has published an article explaining Google Discover and how you can use it. She says, “Google prepared a perfect storm for the last quarter of 2023, linking important core updates related to helpful content to more minor changes to the system that will make any ship rock. Those of you whose daily routine is marked by... [...]
A website customer journey is the process a customer goes through on a website to achieve specific goals. For example, an e-commerce customer journey might include searching for clothing, comparing items, adding items to a cart, and checking out. MOZ has published the latest episode of the Whiteboard Friday video ‘Use ChatGPT to Build a Customer Journey for Your Website’ featuring Grace Frohlich. The MOZ team says, “Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.” MOZ [...]
HubSpot has published a new video ‘How To Create a Value Proposition in 2024’. The HubSpot team says, “What are the components of a great value proposition and how do you create one for your business? In this video, we’ll break down the steps to crafting an effective, compelling value proposition that’s unique to your brand, including dos and don’ts, templates, and examples from successful companies like Amazon, Evernote and Shopify. Find out why a value proposition is so important to your marketing strategy and how creating one can improve your conversion rates as... [...]
This is a reminder for the MarketingProfs webinar to be held on February 27, 2024. Modern content marketing is a marketing strategy that focuses on impressions and reach, rather than search term rankings. It is audience-centric and intended to be shared, often through social media. MarketingProfs is hosting a webinar ‘Beyond SEO: How Modern Content Marketing Powers Growth’ on Tuesday, February 27, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share... [...]
Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party data approach.” Content Marketing Institute [...]
This is a reminder for the DMD webinar to be held on February 27, 2024. AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital Marketing Depot is hosting a webinar ‘AI-Driven Content Strategies for 2024’ on Thursday, February 15, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar... [...]
Vumu lets you create hyper-personalized outreach campaigns to book 20-30 meetings in 14 days. Right now, you can get it for 1/4th of its original price if you take advantage of the early bird discount. This isn’t another run-of-the-mill application. It’s a complete prospecting package designed to get you up to 90% response from your cold outreach. Watch what Ben, from Behvior Sales, says about Vumu: He used Vumu to secure 2 meetings with Fortune CEOs that turned into 5 figure deals. If you own an agency or run a service-based business, this is one of the best ways you can land meetings... [...]
SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on Wednesday, March 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: How to monitor content decay and take action. How to boost your ratings with internal... [...]