Google and Yahoo announced new email changes in October 2023. These changes are expected to start on February 1, 2024. The changes are designed to improve the email experience and keep users safe.

Digital Marketing Institute contributor Emma Prunty has published an article featuring information about the 2024 Google & Yahoo Email Changes.

She says, “In this blog, we’ll explore the new regulations from Google and Yahoo, and look at ways you can adhere to them and clean up your email lists. Let’s get started.

1) Unsubscribe and opt-out links

While many companies make it easy for consumers to unsubscribe from their email newsletters, there are just as many that don’t.

These new Google and Yahoo regulations mean that companies have to provide a one-click unsubscribe option in all emails. In addition, senders must process and honor unsubscribe requests within two days.

It’s worth noting that you can also provide an option for people to opt out of a particular email or newsletter. For example, if you create a number of newsletters on different topics a recipient may choose to opt out of one but remain on your mailing list for other communications.”

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?

Digital Marketing Institute
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