OpenAI is developing a new type of agent that can control personal computers to automate tasks, handling web-based tasks without predefined functions for each website. This approach aims to teach agents fundamental skills rather than creating different functions for every website.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘OpenAI Agents 2.0… Is This The End Of Google Search?’.

The HubSpot team says, “Will A.I. Agents kill traditional browser based search?

Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.”

HubSpot

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