Perfecting Technical SEO for Ecommerce Success
Technical SEO in ecommerce involves optimizing website structure, speed, and performance to enhance search engine visibility and user experience. It focuses on factors like site architecture, mobile responsiveness, page load times, and structured data implementation to improve rankings and drive organic traffic
HubSpot contributor Sam Lauron has published an article on Technical SEO for Ecommerce.
Sam says, “There are several technical SEO elements needed for an ecommerce business to thrive. These are the steps to follow if you want to get it right, according to a couple of ecommerce experts I talked to.
Set up site architecture.
The way your site is set up in the back end is just as important as how it looks to shoppers. This means your pages should have a clear structure and be easy for shoppers to navigate.
Successful website architecture begins with creating a user-friendly navigation menu and limiting the number of pages visitors have to click through to get the information they need.”
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