Quality content is content that is relevant, engaging, and useful for an audience. It is well-researched, well-presented, and tailored to meet the needs of the audience.

Content Marketing Institute contributor Jodi Harris has published a 4-part guide to crafting a winning content plan.

She says, “Building your content plan can seem intimidating. You’ll need to orchestrate many parts, and each must align with your marketing goals and team dynamics.

Fortunately, if you break down your content plan into four focal areas, all the tasks should come into sharper focus, making the process much more manageable.

Here’s the good news: If your team has worked out its content operations framework, the first three are done already.

The four areas are:

  1. Governance and guidelines —the editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content
  2. Processes and systems —your production tasks, workflows, routing practices, and the techniques and technologies you’ll use to make communication and collaboration as friction-free as possible.”

4-Part Guide To Crafting a Winning Content Plan

Content Marketing Institute
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