Influencer marketing is a form of marketing where brands collaborate with individuals who have a significant following and influence on social media platforms. These individuals, known as influencers, create content to promote products or services to their followers.

Blogging Wizard contributor Lyn Wildwood has published an article featuring 16 types of influencers.

She says, “There are four categories for identifying influencers by the number of followers they have:

  • Nano Influencers – 1,000 to 10,000 followers
  • Micro Influencers – 10,000 to 100,000 followers
  • Macro Influencers – 100,000 to 1 million followers
  • Mega Influencers – 1 million+ followers

Let’s talk about each influencer type.

1. Nano influencers

When you think of the term “influencer,” you probably picture popular social media stars with hundreds of thousands of followers or more.

In actuality, an “influencer” is any content creator who’s able to affect the opinions and behaviors of others.

So, if a TikTok creator with 25 followers covers a topic in their niche well enough to get at least one viewer to change their mind on that topic, that creator, by definition, is an influencer.”

16 Types Of Influencers You Need To Know (With Examples)

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