Content planning is the process of strategically creating, organizing, and scheduling content to achieve specific goals. Whether it’s for a website, blog, social media channels, or other digital platforms, effective content planning involves several steps.

Content Marketing Institute contributor Jodi Harris has published a ‘4-Part Guide To Crafting a Winning Content Plan’.

She says, “Building your content plan can seem intimidating. You’ll need to orchestrate many parts, and each must align with your marketing goals and team dynamics.

Fortunately, if you break down your content plan into four focal areas, all the tasks should come into sharper focus, making the process much more manageable.

Here’s the good news: If your team has worked out its content operations framework, the first three are done already.

The four areas are:

  1. Governance and guidelines —the editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content
  2. Processes and systems —your production tasks, workflows, routing practices, and the techniques and technologies you’ll use to make communication and collaboration as friction-free as possible
  3. Team resources — the roles that need to be in place, skills those tasks require, and details on how you’ll fill gaps that might emerge.”

4-Part Guide To Crafting a Winning Content Plan

Content Marketing Institute
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