Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank.

Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET.

The CMI team says, “In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies.

In this session, you’ll learn:

  • Why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
  • How Pillar-Based Marketing shifts the concept of authority away from your own website and towards Google’s own search behavior data.
  • The key to reaching Page One of search results for dozens of important keywords in a matter of weeks, not months.”

Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant

Content Marketing Institute

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