The Digital Markets Act (DMA) is a legislative proposal introduced by the European Commission aimed at regulating digital platforms considered to be “gatekeepers” in the digital economy. Gatekeepers are platforms with significant market power that act as intermediaries between businesses and consumers, often dominating certain sectors or markets.

Google’s Oliver Bethell has published an article on complying with the Digital Markets Act.

He says, “The changes that we have made are the result of intensive work over many months from engineers, researchers, product managers and product designers from across the company. Throughout this process, we have engaged extensively with the European Commission, industry stakeholders and consumer associations, including through dozens of workshops, events and direct discussions.

Our goal has always been to build products that are helpful, innovative and secure. A number of the new rules involve difficult trade-offs that will impact the people and businesses who use our products. For example, changes to our Search results may send more traffic to large intermediaries and aggregators, and less traffic to direct suppliers like hotels, airlines, merchants and restaurants. For consumers, some of the features that we have developed to help people get things done quickly and securely online — like providing recommendations across different products — won’t work in the same way anymore. We have sought to balance various important issues and engage with relevant stakeholders about these trade-offs as we implement our compliance measures.”

Complying with the Digital Markets Act

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