AI in Digital Marketing — The Complete Guide [Guide]
AI in digital marketing revolutionizes customer targeting, analyzing vast data for precise audience segmentation. Automated tools optimize ad placements and content personalization, enhancing engagement and conversion rates. Through machine learning algorithms, AI continually refines strategies, adapting to dynamic market trends for unparalleled marketing efficacy.
HubSpot has published ‘
Rebecca Riserbato says, “AI uses machine learning and large-language models (LLM) to analyze big data and turn it into actionable insights, automated actions, and content.
AI can even interact with customers who perform a specific behavior on your website, like clicking a button or liking a social media post.
What does this mean for you? With AI, you can analyze customer behavior, predict outcomes, automate marketing tasks, and create and personalize marketing content.
New AI tools are coming on the market every day. They promise to help marketers do their jobs faster, smarter, and more easily. Since these tools are still emerging, not every one is a home run, and the number of tools to research is overwhelming.
We’ve surveyed over 1,000 marketers to see how they use AI in their jobs and where it impacts them.”
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