In 2024, Ecommerce continues to surge, driven by advancements in technology and evolving consumer preferences, with virtual reality and augmented reality shopping experiences becoming increasingly prevalent. The landscape sees a blend of personalized recommendations, seamless checkout processes, and sustainable practices shaping the future of online retail.

HubSpot contributor Flori Needle has published an article featuring 50 Ecommerce statistics for 2024.

He says, “Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.

General Ecommerce Statistics

  1. The average number of products bought per online order is 4.95. (Statista, 2023)
  2. The global conversion rate of online shoppers is 1.9%. (Statista, 2023)
  3. High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. (Boston Consulting Group, 2023)
  4. A majority of social media marketers (68%) use social media to drive traffic to products on its own website. (HubSpot, 2024)”.

50 Ecommerce Statistics To Know in 2024 [New Data]

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