Strategies to Improve Small Business Marketing in 2024
Small business marketing involves crafting strategies tailored to the unique needs and resources of smaller enterprises to promote their products or services. It often relies on targeted approaches, creative campaigns, and efficient use of resources to reach and engage with potential customers effectively.
Semrush contributor Sydney Go has published an article featuring top 30 small business marketing tips for 2024.
She says, “With digital marketing, you can promote your business online using search engine optimization (SEO), email marketing, social media marketing, and more channels.
These digital marketing tips for small businesses focus on organic methods, meaning they don’t rely on paid advertising.
Optimize Your Website
Optimizing your website can improve its visibility on search engine results pages (SERPs). As a result, your site will be more likely to rank toward the top of relevant search results.
Why does that matter?
The top search result on a Google SERP gets an average of 27.6% of clicks, according to Backlinko. Optimizing your site to rank in one of the top positions (ninth or higher) on a SERP can help you drive more traffic.”
IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both.
PageDyno
Manage Cookie Consent
We use cookies to optimize our website and our service. Among other things, cookies enable vendors to know we referred you to their products so that if they offer commissions, we receive a commission and are able to fund the maintenance of our site.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
