Whose Thought Leadership Is This Anyway? [Video]
Thought leadership involves pioneering ideas and insights that challenge norms and inspire progress in a particular field. It requires not only expertise but also the ability to communicate innovative perspectives effectively to influence others.
Content Marketing Institute has published a new video ‘Whose Thought Leadership Is This Anyway?’ featuring Robert Rose.
The CMI team says, “New research from Edelman and LinkedIn finds that over 50% of B2B executive decision-makers are consuming thought leadership content, yet only 15% of those leaders feel inspired by the materials. Robert Rose blames the tendency to view thought leadership as a marketing tactic rather than treating it as a business strategy. He says if brands don’t want to march toward mutually assured irrelevance, they should place more focus on providing rarely given answers.”
Comments are closed.
