Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.

Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET.

The SEJ team says, “Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.

You’ll learn:

  • Fresh methods for measuring your content’s impact.
  • Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
  • Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.”

Content Marketing: How To Find The True Value Of Your Marketing Funnel

Search Engine Journal

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