SEJ Shares 40 Examples of 404 Pages
404 pages, also known as error pages, appear when a requested webpage cannot be found. They present an opportunity for creative engagement and helpful redirection, improving user experience and website retention.
Search Engine Journal contributor Shelly Walsh has published an article featuring 40 examples of 404 pages.
She says, “The best 404 pages are those that feel authentic, giving a proper response to users that makes their unplanned step off of your sitemap feel considered.
Even better, the 404 page can offer alternative page options to take those users elsewhere within a website, which could help them find what they need.
Making full use of your brand’s tone of voice can turn the error message into something much more friendly and personable, which can offset the inconvenience of missing information.
It could even be delightful in unexpected ways, such as with interesting imagery or branded content that can feel like special Easter egg content within your website.”
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