Strategies to Improve Your SEO Authority
SEO authority refers to the trust and credibility a website holds in the eyes of search engines, influencing its ranking potential. It’s built through high-quality content, backlinks from reputable sites, and adherence to search engine guidelines.
Search Engine Journal contributor Brian Gareth has published an article featuring 10 steps to grow your SEO authority and topical expertise.
He says, “Let’s answer some questions about topical authority to shape the basic understanding:
Can Topical Authority Be Measured?
No. There are no tools to measure it (at least not yet). Right now, you can only watch out for signs like high rankings, high domain authority, Position 0 results and others.
Can Any Website Grow Its Topical Authority?
Yes, but there must be a dedicated person behind it. Sites like fan forums which rely on user-generated content and only serve to entertain don’t have what it takes to become an authority.
Do I Have To Build Topical Authority?
You don’t have to, per se. However, expert-level content reaps the highest SEO rewards: rankings, revenue, and reputation.”
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