A/B testing is a method used in marketing and product development to compare two versions of a webpage, app, or marketing asset to determine which performs better. By randomly showing different versions to users and measuring their response, it helps optimize elements such as design, copy, and layout for improved user engagement and conversion rates.

HubSpot has published a new video ‘A/B Testing: How to Test Landing Pages, Email, CTAs’.

The HubSpot team says, “Are you tired of seeing lackluster results from your landing pages, emails, and CTAs? Say goodbye to guesswork and hello to data-driven success! In this latest tutorial video, we unveil the secrets behind conducting A/B testing like a pro to maximize your conversion rates and boost your business to new heights. Join us as we dive deep into the world of A/B testing and uncover the strategies that top marketers swear by. From crafting compelling landing pages to crafting irresistible emails and CTAs, we’ve got you covered every step of the way.”

HubSpot

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