CMI Clarifies Six SEO Content Mistakes, Myths, and Misconceptions
Content marketing challenges encompass navigating evolving algorithms, maintaining audience engagement, and ensuring consistent quality amidst content saturation, requiring strategic adaptation and innovative approaches to stand out in a competitive landscape. Overcoming these hurdles demands a blend of creativity, data-driven insights, and agile tactics to effectively connect with target audiences and drive meaningful results.
Content Marketing Institute contributor Kim Moutsos has published an article clarifying six SEO content mistakes, myths, and misunderstandings.
SEO Content Mistakes
She says, “Let’s debunk, demystify, and deconstruct six common SEO mistakes and misunderstandings with help from these experts.
1. Misunderstanding: Wanting your website to rank higher
The next time someone asks why your website doesn’t rank better in search, drop this truth bomb courtesy of Andy Crestodina: “Google has never ranked a website. Websites don’t rank in search. Web pages rank in search.”
Why the misunderstanding? Google does seem to consider the authority of the website when ranking individual pages. Most SEO tools assess and consider a site’s authority when interpreting a page’s ranking difficulty for a keyword or phrase.
Each tool approaches authority rankings slightly differently. Moz calls this metric domain authority, Ahrefs and Serpstat call it domain rating, and Semrush calls it authority score. Most consider the quality and quantity of links to your website domain — quality matters more than quantity, Andy says.”
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
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