In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving conversion rates.

Content Marketing Institute has published a new video ‘Marketing IS Content Marketing’ featuring Robert Rose.

The CMI team says, “When we began this journey a little more than a dozen years ago – we believed that the practice of what we call “content marketing” would, at some point, be subsumed into the overall marketing operation for most businesses. But as it turns out, our story has quite the twist. In fact, it’s quite the other way around. In this clip from Content Marketing World 2023, keynote speaker CMI’s Robert Rose explains how content marketing has become the new driving force behind successful business strategies.”

Content Marketing Institute

Sharing is caring