HubSpot Shares 11 Recommendations for Marketers in 2024
In 2024, marketing continues to evolve with AI-driven personalization and immersive experiences, catering to individual preferences and enhancing customer engagement. Brands increasingly prioritize ethical and sustainable practices, leveraging technology to forge deeper connections and drive meaningful impact.
HubSpot contributor Flori Needle has shared
She says, “Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions.
11 Data-Backed Marketing Recommendations for 2024
1. Produce short-form videos.
Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Moreover, it offers the highest ROI of any other content format.
Short-form video is also incredibly effective with consumers. While I’ve yet to buy something on social media (I’m afraid of scams), the draw is certainly there for me and my consumer peers — 56% of them say they’ve bought something based on an ad they saw on TikTok.”
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