HubSpot’s Guide To A/B Testing
A/B Testing is a method used in marketing and web development to compare two versions of a webpage or campaign to determine which one performs better. By systematically testing variations, businesses can make data-driven decisions to optimize conversions and user engagement.
HubSpot contributor Rachel Nicholson has published an guide on performing A/B testing.
She says, “A/B testing has many benefits to a marketing team, depending on what you decide to test. For example, there is a limitless list of items you can test to determine the overall impact on your bottom line. But you shouldn’t sleep on using A/B testing to find out exactly what your audience responds best to either. Let’s learn more.
You Can Find Ways To Improve Your Bottom Line
Let’s say you employ a content creator with a $50,000/year salary. This content creator publishes five articles weekly for the company blog, totaling 260 articles per year.
If the average post on the company’s blog generates 10 leads, you could say it costs just over $192 to generate 10 leads for the business ($50,000 salary ÷ 260 articles = $192 per article). That’s a solid chunk of change.
Now, if you ask this content creator to spend two days developing an A/B test on one article, instead of writing two posts in that time, you might burn $192, as you’re publishing fewer articles.”
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