Effective website design is crucial as it shapes users’ first impressions and influences their engagement, directly impacting a company’s online presence and brand reputation. A well-designed website enhances user experience, increases usability, and ultimately drives conversions, serving as a powerful tool for achieving business objectives.

Orbit Media Studios’ Andy Crestodina has published an article featuring seven dead ends on your website and tips to fix them.

He says, “Here is a quick guide to finding and fixing website dead ends. We’ll list the seven most common dead ends on websites and suggest fixes that keep your visitors flowing.

1. Service pages

Also known as “money pages,” these are the pages that sell. When they include the right key elements, they provide clarity (answer questions, address objections), supportive evidence (social proof, data, success stories) and simple calls to actions that trigger visitor psychology.

These are your most valuable pages and your most qualified visitors. When the visitor starts here, they are 10x more likely to convert into a lead. But many service pages simply end at the footer, without any calls to action. They just stop. If the page was a sales rep on a call, they just hung up the phone.”

7 Dead Ends On Your Website: How to Find and Fix them (with help from GA4)

Orbit Media Studios

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