Short-form video platforms like TikTok and Instagram Reels offer concise, engaging content in brief durations, catering to modern attention spans and fostering viral trends, reshaping digital storytelling and influencer marketing landscapes.

Digital Marketing Institute contributor Zack O’Rourke has published an article on using short-form video content in digital marketing.

He says, “Let’s consider why you should use short-form video to help boost your brand:

  • Increase engagement and reach: Every video you post is a chance to learn what works best at engaging your audience, and it’s a chance to reach new people.
  • Easy to create: Short-form content can be quick and easy to make, even on your smartphone.
  • Foster a sense of community with your audience: You can make a bulk of content around your audience’s questions, as done by larger brands like Home Depot. For example, by monitoring what questions people ask on social media or on chatbots, you can craft content that answers these questions, and help pre-empt future ones.
  • Boost brand awareness and authority: A great video can do a lot for your brand, especially if it gets engagement and is shared. Video content can also help you become an authority in a particular area so your brand is the go-to for when people want to find out about it.”

How to Use Short-Form Video in Digital Marketing

Digital Marketing Institute
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