Local search enables users to discover nearby businesses, services, and events, leveraging geographical proximity to deliver relevant and personalized results, vital for local businesses’ visibility and customer engagement strategies. Optimizing local SEO, managing online listings, and garnering positive reviews are key strategies for enhancing visibility and attracting local customers.

MOZ contributor Mirial Ellis has published an article featuring 14 local search developments from Q1 2024.

She says, “Time to catch up on the most notable local search happenings in the first quarter of 2024! Developments have calmed down a little since the absolutely wild Q4 we had in 2023 in local SEO, but there has still been major news. Sincere thanks to every eagle-eyed SEO who shared the news and noteworthy rollouts as they happened!

1. Ch-ch-changes in European local SERPs
This is some of the biggest news of Q1. Joy Hawkins was the first person I saw reporting that her forum members were documenting significant changes in how local SERPs are being presented in the European Economic Area vs. North America.”

14 Local Search Developments You Need to Know About From Q1 2024

MOZ

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