Entity SEO focuses on optimizing content around entities rather than just keywords, leveraging structured data and semantic relationships to improve search engine understanding and relevance. By emphasizing entities such as people, places, and things, this approach enhances organic visibility and fosters richer search results.

The latest The SERP’s Up SEO podcast episode is titled ‘Why entity SEO matters so much!’.

The SERP’s Up team says, “What is “entity SEO” and how can entities play a practical role when doing SEO?

Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.

Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.

Plus, we explore YouTube’s contextual approach to entities.”

Why entity SEO matters so much!

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