Analyzing the Impact of AI on SEO
AI is revolutionizing SEO by automating tasks like keyword research, content optimization, and data analysis, enabling marketers to make data-driven decisions and adapt to ever-changing search engine algorithms more efficiently. Additionally, AI-powered tools enhance user experience, improve website ranking factors, and optimize content for voice search, ultimately driving organic traffic and increasing online visibility.
HubSpot contributor Curt del Principe has published an article on
She says, “At HubSpot, we’ve had to make some big swings in strategy ourselves, so I reached out to the author of some of those swings: HubSpot’s Manager of EN Blog Strategy, Amanda Sellers.
Let’s jump straight to the big question.
Are recent shifts in SEO due to AI?
“I believe that the ‘Helpful Content’ algorithm update (and the broader emphasis on EEAT) is in direct response to AI content creation,” says Sellers.
If you’re unfamiliar, she’s talking about a massive update Google made in late 2022 to the algorithm that chooses its search rankings.
That kicked off a long series of additional updates across 2023 that aimed to promote content that met Google’s guidelines for quality: Experience, Expertise, Authority, and Trustworthiness (or EEAT).”
Comments are closed.
