An effective SEO strategy enhances online visibility, driving organic traffic and improving search engine rankings. It’s a crucial component for businesses aiming to attract targeted audiences and stay competitive in the digital landscape.

Content Marketing Institute contributor Jodi Harris has published an article featuring three new threats to your SEO strategy and how to survive them.

She says, “We asked industry leaders to explain the new threats to search as you know it, specifically Google’s Search Generative Experience, AI content impact, and the social search effect.

Read what they think about those complications and what you can do to fortify content for your information-hungry audiences here. Then, watch this conversation with two of the experts in the most recent Live With CMI episode:

Threat 1: Google’s Search Generative Experience

In May 2023, Google launched Search Generative Experience. SGE uses AI technology to provide detailed informational snapshots at the top of most search engine results pages (SERPs).

Here is a snapshot for the query, “What is content marketing.” The first image shows an SGE format Google is testing.”

How To Survive 3 New Threats to Your SEO Strategy

Content Marketing Institute

Sharing is caring