A B2B Website Service Page is a dedicated section on a business-to-business (B2B) website that outlines the offerings and solutions provided by the company. It serves as a comprehensive guide for potential clients, detailing how the company can address their specific needs and challenges through its products or services.

Orbit Media Studios’ Andy Crestodina has shared a 13-point checklist for building b2b website service pages.

He says, “We hope this guide will help you improve those pages or planning for a redesign. We’ll start with a visual of a B2B website service page that includes them all.

1. Short and descriptive headline

Those few words at the top of the page should pass the “backyard BBQ test.”

Imagine you meet someone for the first time at a party. They ask what you do. You respond with the words at the top of your service page.

  • Now do they understand what you do?
  • Or are they confused? 
  • Did you pass the test?

Here are examples of headers that don’t pass the test:

  • “We take excellence to new levels”
  • “Transforming experiences one brand at a time”
  • “Capture opportunities. Driving ROI.”

None of those actually describe a service.”

The Perfect B2B Website Service Page: 13-Point Checklist

Orbit Media Studios

Sharing is caring