In 2024, TikTok continues to be a powerhouse for marketing, leveraging its algorithmic prowess to reach niche audiences with tailored content. Brands increasingly invest in creative and engaging TikTok campaigns to capitalize on its growing user base and cultural influence. Content Marketing Institute has published a new video ‘Is TikTok’s Time Up?’ featuring Robert Rose. The CMI team says, “The potential ban of TikTok in the U.S. is causing panic among the platform’s passionate fan base and sending marketers into a tailspin. Everyone’s clocking their concerns, but are they... [...]

Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. Adweek is hosting a webinar ‘The Next Evolution in CDP Capabilities for Cookieless Marketing’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The Adweek team says, “Get details from the research to discover what makes a CDP effective in a post-cookie landscape from Adobe’s director of product marketing, Ryan... [...]

Social media demographics vary widely, reflecting a diverse user base across age, gender, and geography. Young adults dominate platforms like Instagram and Snapchat, while Facebook sees a more balanced age distribution with a growing presence of older users. HubSpot contributor Martina Bretous has published an article featuring 70+ social media demographics for marketers in 2024. She says, “Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2024. General Social Media Demographics Roughly... [...]

AIReputors Reputation Software As expected, AIReputors launched yesterday. Launch Week Pricing is still in effect. If you are a marketing agency that helps local businesses improve their online marketing, this is for you. Otherwise, it’s only helpful if you own a local business yourself. AIReputors finds and lands pre-qualifed clients with unclaimed profiles or who need reputation help, and it lands them with AI personalized outreach & DFY lead magnets. Now you can build your clients’ GoogleMyBusiness profile listings through the app and then fully manage them to help rank them... [...]

Email autoresponders are automated messages sent in response to incoming emails, providing immediate acknowledgment or information. They streamline communication by promptly notifying senders of a recipient’s absence or offering predefined responses to common inquiries. Copyblogger contributor Megan Mahoney has published a detailed article on email autoresponders. She says, “Users want instant responses, but you don’t have time to sit in front of your email all day and immediately respond to every question. Email autoresponders solve this problem by automatically sending emails... [...]

This is a reminder for the Adweek webinar to be held on March 28, 2024.  Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Fundamental Marketing Lessons From The Top 1% Brands’. The HubSpot team says, “Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can’t defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology.... [...]

This is a reminder for the MarketingProfs webinar to be held on March 28, 2024.  Content repurposing maximizes the value of existing assets by extending their reach and relevance across diverse platforms and audiences. It amplifies brand visibility, enhances SEO efforts, and optimizes resources by leveraging proven content in new formats and contexts. Through strategic repurposing, businesses can maintain consistency, adapt to evolving trends, and extract prolonged value from their content investments. MarketingProfs is hosting a webinar ‘Beyond One-Time Use: Extending Content Shelf Life... [...]

Webinars are powerful marketing tools, offering an interactive platform to engage with potential customers, showcase expertise, and nurture leads, ultimately driving conversions and building brand authority in a cost-effective manner. Leveraging webinars allows businesses to educate their audience, foster relationships, and generate valuable leads while establishing themselves as industry leaders. Search Engine Journal founder Loren Baker has published an article featuring 41 tips and best practices to create great webinars. He says, “Worried about being ignored or abandoned... [...]

AI is revolutionizing SEO by automating tasks like keyword research, content optimization, and data analysis, enabling marketers to make data-driven decisions and adapt to ever-changing search engine algorithms more efficiently. Additionally, AI-powered tools enhance user experience, improve website ranking factors, and optimize content for voice search, ultimately driving organic traffic and increasing online visibility. HubSpot contributor Curt del Principe has published an article on how AI is impacting SEO. She says, “At HubSpot, we’ve had to make some big swings in strategy ourselves,... [...]