Content for organic search should be informative, engaging, and optimized with relevant keywords to enhance visibility and attract organic traffic. It must cater to user intent, providing valuable answers or solutions to their queries, thereby increasing the likelihood of ranking higher in search engine results pages (SERPs).

MOZ has published the latest episode of the Whiteboard Friday video ‘How Reading Patterns Can Help Us Optimize Content for Organic Search’ featuring Chole Smith.

The MOZ team says, “In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.”

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