How to Outsource Content Writing [Guide]
Semrush has published ‘How to Outsource Content Writing: Comprehensive Guide’ featuring useful information on content creation outsourcing.
Cecilia Meis says, “Follow these steps to successfully outsource content writing for your brand.
1. Identify Your Goals
First, determine why you want to outsource content writing. Setting goals for your content marketing strategy will help you identify the types of content you’ll need.
For example, if your goal is to boost organic traffic, you might outsource these content types:
- SEO blog posts
- Evergreen content
- Guest posts
- Social media posts
- Email newsletters
If you want to generate leads, you could outsource:
- Ebooks/white papers
- Press releases
- Product-focused blog posts
- Case studies
- Webinars
Defining your goals ahead of time will also help you source the right talent. And effectively communicate assignments.”
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